The team at Marani Health recently had the opportunity to engage with national leaders and changemakers at three major events: AHIP 2025, the Mayo Clinic Cardiology & Radiology Innovation Summit, and the Annual National Rural Health Association (NRHA) Conference. Across all three, one message stood out: maternity care is at a turning point, and the future will be built on data, collaboration, and digital innovation.
Here are four key reflections on what’s shaping the future of maternal health in America:
🔍 1. Data is the Cornerstone of Smarter Maternity Care
- Health plans are increasingly turning to data to identify pregnant members earlier, stratify their risk, and deliver more personalized support.
- While AI is often a buzzword, its practical application is showing promise, especially when it comes to identifying care gaps, managing high-risk pregnancies, and optimizing outreach.
- Digital health companies like Marani play a crucial role by offering platforms that not only enable remote patient monitoring (RPM) but also turn data into actionable insights—helping mitigate risk and prove return on investment (ROI) for both providers and payors.
🤝 2. Cross-Industry Collaboration is the Path Forward
- In the most successful states, we’re seeing meaningful partnerships between payors, providers, and government agencies. These coalitions are helping to realign resources, expand access, and create long-term maternal care solutions.
- States like Arkansas and Maine are leading the way. Both are TMaH and RMOMs grant recipients, and both are showing how shared funding and aligned priorities can rebuild maternity ecosystems.
- Digital health providers are well-positioned to support these collaborations—offering scalable tools that facilitate communication, care coordination, and wraparound services.
🏥 3. Capacity Building and Access Must Go Hand-in-Hand
- From midwives and doulas to family physicians and MFM e-consults, care teams across the country are stepping up to meet rising maternity care demand.
- The TMaH grant model will help states and communities build capacity and workforce pipelines, especially in rural and underserved areas.
- Community health centers are a key access point, ensuring patients get into care early and consistently. Providers across the country are showing inspiring initiative, starting new programs and reimagining service delivery to support maternal health.
- In rural America, sound accounting and facility planning are vital. Rural maternity facilities are more than clinics—they are lifelines that reduce downstream costs related to untreated complications and lack of access.
🌐 4. Digital Engagement is More Than a Buzzword: It’s Working
- Yes, there’s still a digital divide—but that’s not a reason to wait. Instead, digital health should be used strategically to bridge that divide, connecting with patients via the channels they use most.
- “Digital” doesn’t just mean devices. It also means smart use of data to reach patients where they are, in ways they’ll respond to.
- Evidence continues to show that digital interventions improve outcomes, but only when they’re designed to work within existing provider workflows and tailored to patient needs.
- Whether through RPM reimbursement, doula coverage, or cross-sector financing, we must continue to invest in maternity innovations that demonstrate both impact and sustainability.
At Marani Health, we’re proud to be part of this transformation. Our platform empowers providers, payors, and health systems to deliver personalized, equitable, and data-driven maternity care no matter where a patient lives.
The future of maternity care is already being built. Let’s keep building it together.